Videojet launches ink to enhance adhesion on flexibles

The new V418 ink by Videojet helps to ensure greater adhesion and abrasion resistance on flexible film packaging; formulated to repel water and oily residues afterwards drying

Mobile World Congress 2 to 5 March 2022 BarcelonaDiageo and Thinfilm to unveil smart bottleDiageo, one of the global leaders in beverage alcohol, and Thin Pic Electronics ASA (Thinfilm), which is into the evolution of printed electronics and smart systems, will wait to completely change the role of a bottle in the consumer experience, with a prototype Johnnie Walker blue label smart canteen that will be unveiled at the Mobile World Congress to exist held from 2 to 5 March 2022 in  Barcelona. The canteen volition be on brandish at Thinfilm's stand throughout the iv-day event.The smart bottle aims to heighten the consumer feel by using printed sensor tags featuring Thinfilm'southward OpenSenseTM technology, which can detect both the sealed and opened land of each bottleThe smart bottle aims to heighten the consumer feel past using printed sensor tags featuring Thinfilm'southward OpenSenseTM engineering science, which can detect both the sealed and opened state of each canteen. The tags and the sensor information they contain will let Diageo to send personalized communication to consumers who read the tags with their smartphones. The innovation, created past Thinfilm in collaboration with Diageo Technology Ventures, volition make it possible to send consumers targeted and timely marketing messages, whether at retail or after purchase, such equally promotional offers, cocktail recipes and sectional content.

Thinfilm's proprietary and patent-pending OpenSenseTM engineering makes employ of smartphones' Nearly Field Communication (NFC) capabilities. The engineering science allows Diageo to track bottle movements across the supply concatenation, in-store and to the point of consumption, with the sensor tags remaining readable even when the factory seal has been broken, providing an additional layer of security in protecting the authenticity of the product.

Unlike conventional static QR codes that are ofttimes difficult to read, piece of cake to copy, and do not support sensor integration, OpenSenseTM tags can dynamically detect whether a bottle is sealed or open with the simple tap of a NFC smartphone. To ensure authenticity, the tags are also completely and permanently encoded at the point of manufacture and cannot be copied or electrically modified.

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